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Runways in LA LA LAND!

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In the world of fashion, there are two important times in the year: S/S & F/W Fashion Week Seasons. These two "seasons" are what bloggers, buyers, designers, stylists,  and pretty much anyone involved in the industry live for. Although there are many cities that hold their own Fashion Week, the primary cities are New York, London, Paris, and Milan.
2017 has been a bit of a curveball: Designers Tommy Hilfiger, Rachel Zoe, Rebecca Minkoff and Tom Ford have all decided to show in LA. Not only are these designers going against the norm with their location, they also decided to make their collections See Now, Buy Now. Thus appealing to the new generation of shoppers and fashionistas, taking Ready-To-Wear to a whole new level.
If you didn't get a chance to see, here's what you missed.
Rebecca Minkoff - Saturday February 4, 2017 The Grove
Aimee Song at the Grove Rebecca Minkoff 2017 show
coco rocha model rebecca minkoff 2017 at the grove
Rachel Zoe - Monday February 6, 2017 Sunset Tower Hotel
Rachel Zoe with Models at Collection Debut in 2017 at Sunset Tower HotelSilver Sequin Eveningwear and Furry Bordeaux Outfit Rachel Zoe Feb 2017
Tommy Hilfiger: TommyxGIGI- Wednesday February 8, 2017 Venice Beach
TommxGIGI tommy and gigi hadid, bella hadid, joan smalls, haily baldwin tommynow
bella hadid, gigi hadid, joan smalls, stella maxwell at tommyxgigi show
 

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